Problem to Solve
My previous portfolio didn't clearly communicate my UX/UI skills or the type of designer I wanted to become.
02 — The challenge
How might I create a portfolio that communicates my design process, personality and capabilities within a few seconds?
03 — Research / audit
Você pode analisar:hierarquia visual
navegaçãoquantidade de informação
clareza dos projetos
CTA
legibilidade
responsividade
consistência visual
experiência de um recruiter
E pode mostrar alguns exemplos de portfolios que você estudou.
Business Goals
-
Communicate my role clearly
-
Make projects easier to scan
-
Show my design process
-
Create a stronger visual identity
-
Make the portfolio easier to navigate
/ Competitor Analysis
-
Bryan Chang
-
Melissa Kerr
-
Heather Kraft
-
Chelsea Lensing
-
Rachel Rosenson
-
Rafael Bassor
/Key findings
-
Bryan Chang
-
Melissa Kerr
-
Heather Kraft
-
Chelsea Lensing
-
Rachel Rosenson
/ User interviews
05 — Wireframes
Mostre versões iniciais.Isso é MUITO importante.O recruiter não precisa apenas ver o resultado bonito. Ele quer perceber:"Essa pessoa sabe pensar."
06 — Visual design Aqui você mostra: typography spacing grid colors components buttons cards responsive layouts
/ Personas
Persona 1 — Recruiter
[Name] — Recruiter
ABOUT
A recruiter specialising in technology, UX/UI and product design. They are usually one of the first people to review a candidate's portfolio and need to quickly understand the candidate's experience, skills and suitability for the role.
GOALS
-
Find strong candidates efficiently
-
Quickly understand a candidate's experience
-
Identify candidates who match the job requirements
-
Present suitable candidates to the hiring manager
-
Reduce time spent reviewing applications
FRUSTRATIONS
-
Portfolios that are difficult to navigate
-
Too much unnecessary information
-
Unclear roles and responsibilities within case studies
-
Portfolios that focus heavily on visuals but don't explain the thinking behind the work
-
Having to search through different platforms to understand a candidate's experience
Persona 2 — Head of UX Design
[Name] — Head of UX Design
ABOUT
An experienced UX leader responsible for managing a design team and ensuring that products provide a strong user experience. They are looking for designers who can demonstrate strong problem-solving, research and collaboration skills.
GOALS
-
Build a strong UX/UI team
-
Hire designers who can solve complex problems
-
Improve the quality of the team's design work
-
Deliver projects efficiently
-
Create better collaboration between design, product and development
FRUSTRATIONS
-
Portfolios that only show polished final screens
-
Little evidence of the design process
-
Designers who cannot explain their decisions
-
Poor understanding of users and business requirements
-
Weak collaboration and communication skills
Persona 3 — Product Owner
[Name] — Product Owner
ABOUT
A Product Owner working closely with UX, development and business teams. They need designers who understand user needs while also considering business objectives, technical constraints and project deadlines.
GOALS
-
Deliver products efficiently
-
Solve genuine user problems
-
Prioritise the most important features
-
Improve collaboration between product, design and development
-
Reduce unnecessary iterations
FRUSTRATIONS
-
Designers who don't understand business requirements
-
Designs that don't consider technical constraints
-
Poor communication between teams
-
Decisions based purely on personal preference
-
Long design processes without clear outcomes
Persona 4 — Front-End Developer
[Name] — Front-End Developer
ABOUT
An experienced front-end developer who works closely with designers to turn concepts into functional digital products. They value designers who understand development constraints and communicate clearly.
GOALS
-
Build high-quality digital products
-
Improve collaboration with designers
-
Reduce development rework
-
Create consistent and scalable interfaces
-
Work with designers who understand technical limitations
FRUSTRATIONS
-
Designs that are difficult to implement
-
Missing interaction or responsive states
-
Inconsistent components
-
Poor communication between design and development
-
Designers who don't consider technical limitations
Persona 5 — Head of Marketing
[Name] — Head of Marketing
ABOUT
A marketing leader responsible for communicating products and services to customers. They regularly collaborate with designers and need people who understand how design, user experience and business objectives connect.
GOALS
-
Create effective digital campaigns
-
Improve customer engagement
-
Communicate the product's value clearly
-
Understand customer behaviour
-
Improve collaboration between marketing, product and design
FRUSTRATIONS
-
Designers and marketing teams having different priorities
-
Poor communication between departments
-
UX processes that are difficult for non-designers to understand
-
Design decisions that aren't connected to business objectives
-
Slow collaboration between teams